About Us

MADHECHI, meaning The Power Within, is a contemporary Fashion, Accessories, and Lifestyle brand. It’s a concept-based brand with an aim to promote self-esteem and confidence amongst humans by creating products that help them embrace their personality with Pride.

MADHECHI moto is – “It’s not just fashion, it’s a way of expression”

Madhura Kulkarni established this brand at a very young age of 20 with a vision to “Help humans express themselves boldly through art and fashion” in 2016. Madhura Kulkarni, Founder and Owner of MADHECHI was born and brought up in Nashik, Maharashtra. She completed her HSC in Science from RYK College, Nashik. Post that, to pursue her passion in Art and Fashion she applied for Fashion Design undergrad in School of Fashion Technology, Pune, where she bagged first rank in all India entrance exam of the college.

During the first year, she wished for a more challenging environment and hence to explore more opportunities, she decided to pursue her education abroad. She completed her BA Hons in fashion and accessory design from Birmingham City University, United Kingdom.

Madhura Kulkarni was the only student in her accessory class who was selected to showcase her designer Bags collection at London Graduate Fashion Week 2016. Moreover, her final year project – LED EMOJI BAG, was shortlisted in HANDBAGS DESIGNER AWARDS 2016 New York. Her LED Emoji bag design was published in various newspapers and renowned blogs like Huffpost, India Times, Hindustan Times, Huffingtonpost Japan etc. The LED Bag was also featured on Discovery channel –Daily planet show – High tech toys, CANADA. After her graduation, Madhura returned back to her home town where she established her label – MADHECHI.

With a vision to help humans express themselves boldly through contemporary art and fashion, MADHECHI was established.

Madhechi made stainless steel jewellery designs based on human behaviours, human goals, their likes, their expressions, their inspirations etc. A brand that started with just Jewellery, has now entered into a wider sector of home décor, office décor and customized gifting!

MADHECHI has been featured in various Music video featuring some amazing nationally and internationally famous stars like – Bobby NewBerry, Suyyash Rai, LOC, Divya Agrawal etc.

The mission for MADHECHI is to study human behavior, character, and psychology and provide them with a customized solution for products that would suit their personality, motivate them to achieve their targets and live an uplifting life at their home office and inner self